Ever since graduating (University of Amsterdam, 1993) Justien Marseille has researched possible futures. Her focus is on paradigm shifts in economic, political and social beliefs. It is her wish to understand and explain why some things (or people) are valued differently at some places (or some times) than other things (or people). In 1999, after five years of trend research in advertising and concept development, she founded ‘The Future Institute’, an attitude more than a company, to inspire and advice public and private organisations on how to act on weak signals for change. In 2012 Marseille joined Creating 010, a research department of Rotterdam University of Applied Sciences to work with students on solutions for possible futures.